Eventup Makes Finding a Venue Easy

Posted by: Chris Aylott

Monday, July 30th, 2012

Should you hold your next party at Ari’s house from Entourage? Eventup has you covered for that, but it’s betting that real success will come from streamlining the process of finding and booking unique event venues.

Nightclubs, posh houses, lofts: Eventup can hook you up with a wide variety of venues.

“We want to change the way people book and plan events,” says Eventup CEO Tony Adam. The company started in July 2011 with a concept of renting homes for weddings, but the team quickly realized that the real problem to solve was making venue booking easier for everyone.

“We’re trying to make the process frictionless,” Adam says.

Eventup has a simple, clean website that highlights the venues. It’s easy to search for venues and contact owners about bookings. It’s also easy to list venues. New users can set up their own accounts or log in through Facebook.

Adam says the clean and simple approach is paying off. “A lot of people sign up on their own,” he says. Many venues have only 40% to 60% utilization, so they’re eager to find a new marketing outlet.

Eventup is currently available in Los Angeles, San Francisco, New York, and Chicago. Adam says the company is expanding, and will develop listings across the country. “Each metro area has a different size, scale, different types of events,” Adam says. Eventup will curate content to highlight the unique offerings of each community.

The site is already being used by both event professionals and individuals.  Adam is excited to see Eventup gaining traction with a variety of users, but is determined to become an essential tool for professionals.

“I’m a member of MPI,” he says, “and we’re really tapped into the events community. We don’t want to be just another listing service.”