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Lindsey Harper Mac

How Event Planners Can Benefit from Social Media
Posted by: Lindsey Harper Mac
Wednesday, July 11th, 2012

Social media has become an important marketing tool in recent years. It seems as if everyone has a Twitter, Facebook or YouTube account. This is why event planners who understand how to use social media may be able to reach more people – and may enjoy an advantage over competitors.

Benefits of Social Media in Event Planning

Social media offers many benefits for event planners. It costs nothing to use. It raises awareness about upcoming events and keeps your followers informed. You also have the ability to easily interact with customers, giving your business a personal touch that will help you stand out from others. By offering coupons for local events and promotions, you can attract new followers while retaining your old ones.

What You Need to Know Before Your Next Event

Before launching a social media promotion, learn the rules. Many social media promotions, such as those offered by Facebook, require the use of a third-party app. You will have to do some research to find out which app best suits your needs. Since apps are being created constantly, you’ll have a broad selection from which to choose.

On Facebook, randomly selecting a person to win a prize is a no-no. You should also avoid having people submit nominations or votes for winners. Instead, use Facebook to promote a contest or event that is going on outside of Facebook. For example, you can advertise a drawing that is being held on a private blog dedicated to that business.

Since Facebook can change its promotional rules at any time, check on the rules to see if they have changed before starting a campaign. What may have been appropriate during the last promotion may now be against the rules. It’s always better to be safe than sorry.

Five Tips for Using Social Media to Your Advantage

  • Build a following. Without enough people following your business on your chosen social media site, your promotion won’t last long. A business needs to build-up enough followers to give its promotion legs. Getting followers takes time and effort, but it’s well worth it.
  • Plan the promotion from start to finish. Going into a promotion without a game plan can be a disaster. But even when you have a solid plan, be prepared to adapt to changes you did not anticipate.
  • Homework isn’t optional. Professionals running a promotion need to study the successful (and unsuccessful) promotions of others in their industry. You need to know what works and what doesn’t.
  • Stay away from sensitive subjects. Some people say that there is no such thing as bad press. When it comes to promotions, however, there is. Playing on topics like politics and religion can alienate current or potential customers.
  • Know the risks. Not every promotion will be a success. It’s not the end of the world if your promotion doesn’t work. You shouldn’t give up on social media promotions simply because one failed.

An aggressive social media marketing campaign will get your business the name recognition that it needs to succeed. Being passive in the world of social media marketing is a sure way to fall behind your competitors. Once you have a good number of followers, running promotional contests can bring even more brand recognition. It’s important for people who are in charge of a social media marketing campaign to stay current with social media trends.

Lindsey Harper Mac writes about technology and social media in education and business. Follow her on Twitter!

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