3 Tips for Live Media Coverage and Events

Posted by: Chris Aylott

Thursday, May 24th, 2012

Did you miss our May webinar on live event coverage? Catch the replay now!

Event correspondent Andrea Cook showed how live media coverage can have a huge effect on the buzz surrounding an event. She also shared tips for making that happen.

Some of those tips included:

"Don Draper wants his slide projector back."

• Don’t limit the brand and buzz to logos on a lanyard. Reach beyond the four walls of the conference halls.
• Track and grow the ROI on your event. You can’t expect your event to grow organically, so include event coverage as part of the strategy.
• Stop using the A/V tech of 1960s! Use technology that supports social media, proves value, tracks ROI, and spreads event content.

For more information and a link to a case study showing how live coverage increased the buzz surrounding an event by 5000%, check out the presentation here.