Badge Flashers Chat Log
Monday, April 16th, 2012
Did you miss last week’s #engage365 Twitter chat? Here’s a transcript to catch up with. Read on as we explore QR codes and other important badge innovations. Many thanks to @ASegar, @AttendInteract, @justinlocke, @LindaChreno, @ReedStockman, and @Tom_NSI for their insights!
Join us Friday, April 20 at 1 p.m. for an all new #engage365 Twitter chat!
Chris Aylott (@ChrisAylott): Welcome to our “Badge Flashers” #engage365 chat! We’re talking about how technology changes the humble event badge.
I’ll be your host for the hour, and I’ve gone all week without making a “steenking badge” joke. Welcome chatters and lurkers!
Justin Locke: (@justinlocke): I wanted be the one to make the steenking bodges joke. phooey.
Badge of Modernity
Chris: It used to be that events could get by with a “Hello! I’m ___” sticker. Is that still true today?
Attendee Interactive (@AttendInteract): Attendees expect more interaction.
Chris: Funny that you would say that… How so? And with whom?
Attendee Interactive: We have used QR codes on badges so information can be exchanged more easily via vendor & attendee.
Reed Stockman (@ReedStockman): And attendee to attendee.
Linda Chreno (@LindaChreno): Many attendees add their twitter handle to their namebadges; events should include their hashtag for comments.
Tom McClintock (@Tom_NSI): Sorry, coming in a little late but excited for the chat!
Adrian Segar (@ASegar): I notice you’re discussing badges. I wrote a pretty comprehensive post on this topic. Good comments!
Reed: QR code can be challenging if wifi is not easily accessed. I think that is why some vendors prefer bar codes.
Linda: QR codes are better — suggest what reader to use.
Chris: I’m not sure I follow. Is that because people know the format for QR?
Linda: Some QR code readers import directly into smartphone contacts; CardMunch scans business card. For smartphones, a lot of different QR code readers – some are better for importing info into contact list
Tom: Test results from a few QR Code readers favored RedLaser.
You Do Not Know the Power of the QR Side
Reed: Anyone have stats on how often QR codes from badges are scanned?…
Adrian: I have never seen significant use of QR codes on badges at events. Perhaps I’m going to the wrong conferences!
Tom: I haven’t seen QR codes on badges either (must be coming!), but Reader data is for any QR Code.
Adrian: I’ve seen QR codes on badges but never seen anyone scan them. Skeptical on likelihood of rising penetration of QR badge tech.
Tom: I’m not skeptical about QR codes on badges. The tech is increasing, and it’s more important than ever to link conferences to online.
Attendee Interactive: We have seen good usage at medical conference, especially between doctors.
Adrian: Good to know!
Tom: Great! Any stats or anecdotes on DR QR code usage?
Attendee Interactive: We saw an increase in one conference by 27% this year. Also included QR codes on ePosters downloaded over 1,000.
The Most Important Question of All
Chris: We’re low on time, but I do have one question that’s bothered me for years. Something critical to badge technology…
Has anyone invented a lanyard that doesn’t always turn my badges the wrong way?
Tom: Some lanyards have clips near where the badge hangs that prevent high “turnover” rates.,
Adrian: I’ve found that larger badges (which I prefer) are less likely to flip. Another plus for large badges: often, at small/short events, there’s room to print a schedule on the back; much appreciated!
Attendee Interactive: Love the schedule on the back!
Tom: Yes, printing conference schedule on badge is cool — liked that in your article!
Chris: Our hour is up: thanks everyone for a great discussion! Join us next week, same Badge Time, same #engage365 channel!
Attendee Interactive: Thanks for a great chat! Looking forward to next week!