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Jenise Fryatt

5 Interesting, Uplifting Facts Relating to the Events Industry
Posted by: Jenise Fryatt
Thursday, December 1st, 2011

At a time in which the very fabric of society seems in the process of being re-woven, the act of bringing people together for networking, fellowship, education or entertainment is taking on a deeper meaning.

The following facts taken from two articles in Ode Magazine,  The Power of Strangers by Serena Renner and No Such Thing As A Thing an excerpt from Lynne McTaggart’s book The Bond illustrate a few of the many recent developments and discoveries that directly relate to meetings and events.


Working together instead of bowling alone?

1 – Group memberships are up

Though divorce rates may be up, church attendance down, bowling leagues disappearing – group membership as a whole is growing. Approximately 75 percent of Americans belong to some kind of group, compared with 65 percent in 2008 (Pew – The Social Side of the Internet.) This, of course, bodes well for event professionals as groups must come together to meet face to face or virtually.

2 -Most online social network users belong to some sort of group

Approximately 82 percent of online social network users participate in groups (Pew – The Social Side of the Internet) Tell that to your friends who think the internet is creating more socially isolated individuals.  Again and again, online interaction is shown to be a driver for events and meetings.

3 – Since launched its site in 2002, 90,000 groups have formed in 118 countries

BizBash CEO David Adler says the proliferation of groups through is a significant trend event professionals should monitor. The site allows anyone to form a group online and plan face to face gatherings.

4 – A growing body of evidence indicates belonging to a group leads to significant health benefits

Social networks protect against heart disease, stroke and more. Another fact we can feel good about as event professionals provide the structure for such groups to meet. (Sociologist Len Syme, Columbia Social Isolation Stroke Study)

5 – When we do things in groups we’re able to resist difficulties such as pain that we wouldn’t be able to resist as individuals

An Oxford Institute of Cognitive and Evolutionary Anthropology Study of Oxford rowers showed they experienced significantly greater pain tolerance after group training compared to exercising individually. Researchers concluded that the shared activity of rowing created an increase in endorphin release over that released when individuals practiced rowing alone.

The “we’re-all-in-this-together” feeling is powerful and studies like this help to bolster the case for creating opportunities for individuals to collaborate. Again,  we’re in the business of creating the ideal circumstances for groups to overcome great obstacles and do good.

(Photo by kawwsu29)



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2 Responses to this article

Donna Kastner December 2, 2011

So happy to see these five positive points. In good times or bad, people need people and event planners are champions for connections and collaboration. Thanks for another great post, Jenise!

Jenise Fryatt December 2, 2011

Thanks Donna. I believe we are at a time when collaboration will begin to be seen as the better way to operate in the world. Science will continue to support the benefits of this. It’s a VERY good time to be an event professional. :)

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