5 Interesting, Uplifting Facts Relating to the Events Industry
Posted by: Jenise Fryatt
Thursday, December 1st, 2011
At a time in which the very fabric of society seems in the process of being re-woven, the act of bringing people together for networking, fellowship, education or entertainment is taking on a deeper meaning.
The following facts taken from two articles in Ode Magazine, The Power of Strangers by Serena Renner and No Such Thing As A Thing an excerpt from Lynne McTaggart’s book The Bond illustrate a few of the many recent developments and discoveries that directly relate to meetings and events.
1 – Group memberships are up
Though divorce rates may be up, church attendance down, bowling leagues disappearing – group membership as a whole is growing. Approximately 75 percent of Americans belong to some kind of group, compared with 65 percent in 2008 (Pew – The Social Side of the Internet.) This, of course, bodes well for event professionals as groups must come together to meet face to face or virtually.
2 -Most online social network users belong to some sort of group
Approximately 82 percent of online social network users participate in groups (Pew – The Social Side of the Internet) Tell that to your friends who think the internet is creating more socially isolated individuals. Again and again, online interaction is shown to be a driver for events and meetings.
3 – Since meetup.com launched its site in 2002, 90,000 groups have formed in 118 countries
BizBash CEO David Adler says the proliferation of groups through meetup.com is a significant trend event professionals should monitor. The site allows anyone to form a group online and plan face to face gatherings.
4 – A growing body of evidence indicates belonging to a group leads to significant health benefits
Social networks protect against heart disease, stroke and more. Another fact we can feel good about as event professionals provide the structure for such groups to meet. (Sociologist Len Syme, Columbia Social Isolation Stroke Study)
5 – When we do things in groups we’re able to resist difficulties such as pain that we wouldn’t be able to resist as individuals
An Oxford Institute of Cognitive and Evolutionary Anthropology Study of Oxford rowers showed they experienced significantly greater pain tolerance after group training compared to exercising individually. Researchers concluded that the shared activity of rowing created an increase in endorphin release over that released when individuals practiced rowing alone.
The “we’re-all-in-this-together” feeling is powerful and studies like this help to bolster the case for creating opportunities for individuals to collaborate. Again, we’re in the business of creating the ideal circumstances for groups to overcome great obstacles and do good.
(Photo by kawwsu29)