Three Reasons Why Trade Shows are Still Thriving
Tuesday, April 12th, 2011
Summary from the
Engage365 Water Cooler Chat
March 21, 2011
Complete Transcript
Topic: Innovation in trade shows. Takeaways from Exhibitor 2011
Gas prices can continue to rise, hybrid events can continue to grow, and budgets can continue to tighten, but the reality of it is… Organizations are still going to attend their “annual ritual” (the social event of the season, if you will)… Trade shows (@jeffkohan).
Three Reasons Why Trade Shows are still Innovative:
- It’s a great opportunity to meet your social media friends in real life (@webcaston).
- It is a chance to interact face-to-face with other professionals in the industry. It “incorporates the ‘smart’ world of phone-sized computers in booths and displays” (@D_Elms).
- It is a time and place to really focus on the industry, and figure out what works and what doesn’t (@jeffkoran).
Still room for improvement? … How about placing more emphasis on using trade shows to build relationships with clients (@JeniseFryatt).
How are you utilizing trade shows to build your client relationships?
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