Twitter Developing New Feature for Events: Goodbye Hashtags?
Thursday, October 14th, 2010
Twitter co-founders Biz Stone and Evan Williams announced Monday that the company is developing a new feature for events that may make hashtags unnecessary. The feature, called “Events” is part of a strategy to help Twitter reach a billion users, they said.
Instead of tracking popular hashtags, words or phrases, the way “Trends” currently does, the new feature would track keywords associated with an event.
Twitter has become a very useful tool in the events industry for creating buzz before, during and after an event. It allows a community of people sharing an interest in an event to communicate about it in real time. Currently, this is done by adding a hashtag to a tweet. For example those attending the recent Event Camp Twin Cities, used the hashtag #ectc10 to denote tweets about it.
“Twitter electrifies events . . . You’re connected to it, in this matrix. You want to be connected to it, if you’re there,” Stone explained. However, a Twitter stream that is choked with excessive tweets about an event you aren’t interested in can be annoying, he noted. As Twitter develops the new feature, users on both sides of the issue will be kept in mind.
For more information, check out:
Twitter preparing new events feature; Aims to reach 1 billion users
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